Durbin: Not so Bad… No change in PIN Debit

Fed just rolled out the final Durbin caps

http://www.federalreserve.gov/newsevents/press/bcreg/20110629a.htm

$0.21 + 5bps + $0.01… effectively leaving PIN Debit untouched for an average $38 transaction. What changed? Economics behind Signature Debit.. Sig Debit is dead…

From the Fed

Interchange fees. Networks reported that debit card interchange fees totaled $16.2 billion
in 2009. Of this interchange-fee revenue, $12.5 billion was for signature debit transactions, $3.2
billion was for PIN debit transactions, and $0.5 billion was for prepaid card transactions. The
average interchange fee for all debit card transactions was 44 cents per transaction, or 1.15
percent of the average transaction amount. The average interchange fee for signature debit
transactions was 56 cents, or 1.53 percent of the average transaction amount. The average
interchange fee for PIN debit transactions was significantly lower, at 23 cents per transaction,
or 0.58 percent of the average transaction amount. Prepaid card interchange fees averaged 40
cents per transaction, or 1.28 percent of the average transaction amount.
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About tomnoyes
International Retail Bank - Internet Head for Citigroup. $500MM P&L, Employees in 40 countries. Responsible for driving Citi's international consumer business outside the US, online and on the phone. Prior business owner of #1 Online Bank in the U.S.: Wachovia.com. #1 Online Bank Brand, #1 in Customer Acquisition, #1 Customer Satisfaction, #1 Customer Loyalty (2005 Keynote, 2005 ACSI).. $170M P&L. 2M+ Customer interactions per day, $30B+ payments per year. Global Product/Sales/Consulting efforts world wide. Chartered to ensure success of international equity investments and joint ventures. Experience with global rollout and early adopter programs in U.S., Europe and Asia. Direct experience in over 32 countries. “C” level interface with over 30 global 100 companies (some listed below). Identify, create and manage alliances with global partners.

2 Responses to Durbin: Not so Bad… No change in PIN Debit

  1. At least some bloggers can still write. Thank you for this article..

  2. הורדות says:

    What a frankly amazing piece…

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