For eCommerce/mCommerce merchants this may be the biggest “no brainer” since Cybersource offered to offload card processing/fraud risk management. This is a V.me killer… from both cost, and advertising perspective.
You can thus see why it would make little sense for Apple to build an NFC controller that would be owned and operated by a carrier. Apple may allow for consumers to finally break free from post-paid long term contracts. Can you imagine a world where you phone provisioned service at the lowest cost.. for that particular market.. paid for out of your iTunes account? Talk about dumb pipes..