Lets assume that every merchant looks past the cost, and runs to PayPal. As I outlined in Paypal at POS, there is NO CONSUMER VALUE to the PayPal card.. why on earth would I use a PayPal card that wraps my BAC debit, Citi credit or Amex card.. why not just use the card in my wallet… Continue reading »
Filed under Cards …
Other Drivers of Debit Consolidation
If you were going to create a new BIN range… and need was NOT to maximize interchange, but to maximize adoption of a new product.. one that was very focused on data… where would you build it? on Visa? on Signature Debit? on PIN debit? Continue reading »