20 September Most of everyone knows of the EMV efforts in the US, with Visa implementing a liability shift on October 1, 2015. In this model, any merchant that is presented with a chip and pin card, but is not capable of processing it (as an EMV), will bear fraud loss. There have been very … Continue reading »
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MasterCard follows Visa’s lead on EMV Push
Yesterday MA followed lead and announced plans to support US rollout of EMV. Many of you are probably wondering what this all means in light of mandates and deadlines. The politics and business drivers behind this push are quite complex, but the most important to note that neither large US issuers or retailers are enthused about this push as there is no business case for the change on either side. Continue reading »
