For eCommerce/mCommerce merchants this may be the biggest “no brainer” since Cybersource offered to offload card processing/fraud risk management. This is a V.me killer… from both cost, and advertising perspective.
The intermediate “flux” period in market creation is painful. There are many entrenched interests that want to keep competition at bay. However we all must agree on basic tenants when operating within existing markets, or we will continue to waste valuable time, capital and people. Investors in emerging markets must find ways to coordinate and discuss conflict more effectively. We must encourage governments to create policies and regulations which enable effective information flow, networks, and markets. As Brazil demonstrates, it’s much better to have a slice of a very big pie.. than control a share of a very small one.