What do Cardspring and Groupon Rewards have in common? Both deliver incentives and loyalty based upon card data sourced from the merchant’s Processor. Issuers hate this approach.. and are actively working to stop it.
Every network begins with a closed loop system delivering value between at least 2 parties. The solutions in this POS space are not “pure play” electronic cash registers.. but BRIDGE devices hoping to switch transactions within existing networks, while adding new features. This seems complex for all but the smallest merchants.