BilltoMobile is a case study in how to innovate and work with 800lb Gorillas. Founder Paul Kim is a genius in the way he structured this thing.. just a brilliant business model that helps the MNOs monetize their network. Boku and Zong skipped a very important step in their evolution: no carrier relationships.
What is driving the explosive growth in digital goods? Social gaming. The nice thing about running a credit card network is that you can see who is making money. No doubt a factor in last week’s $190M Visa acquisition of Playspan.