Tagged with commerce

Apple and COMMERCE (not Payments and NFC)

Apple’s biggest asset is their ability to change consumer behavior.. It is the only company in the world that can move: Retailers AND Consumers AND Manufacturers. There is enormous TRUST in the Apple brand; they have earned this trust (with THE MOST AFFLUENT consumer base) by consistently delivering the best product experience (A very very big PERIOD) Continue reading

Reputation – Commerce Implications

9 January 2013 I’m sitting in NYC waiting on my plane..  thinking about reputation, not only explaining the importance of a “good one” to my 12 and 8 yr old boys, but also thinking about its broader importance in commerce. Where do I have reputations today? Commercial: Bank, Credit Bureaus, Card Issuers, Local Merchants, Employers, … Continue reading