Tagged with payment

Apple and COMMERCE (not Payments and NFC)

Apple’s biggest asset is their ability to change consumer behavior.. It is the only company in the world that can move: Retailers AND Consumers AND Manufacturers. There is enormous TRUST in the Apple brand; they have earned this trust (with THE MOST AFFLUENT consumer base) by consistently delivering the best product experience (A very very big PERIOD) Continue reading

Divide and Conquer: Commerce Battlefield

What “standards” are there in commerce? Do we advertise in the same way? Locate in the same geographies? Price products the same way? Have the same eCommerce or mobile “store” and services? What about Payment? Payment is perhaps one of the few “standards” that retailers have in commerce. I had an “ah hah” moment at … Continue reading